Calderon Creative | Katie + Joe Calderon
Calderon Creative | Katie + Joe Calderon
Calderon Creative specializes in video production, photography and creative consulting.
*edited for length
WHERE ARE Y'ALL FROM?
(J) We're both from Houston actually. We actually met each other in college but we grew up like 30 minutes away from each other...The first time she came home to visit, she's just like this is all so familiar. We always joke we probably both saw each other as little kids roaming around.
WHEN DID Y'ALL MOVE TO AUSTIN?
3 years ago? I think 3 years ago. Not too long ago. We were both at school in San Marcos. Both graduated. Both had full time jobs there. She got a job up at the domain and that's kind of what got us up in this direction.
SO WHY DID Y'ALL START CALDERON?
(K) It's funny. So Joe and I met 5 1/2 years ago. We started dating 5 1/2 years ago and I actually met him because I hired him to do work for me. Joe's always done this, like he's always just been a creative and he's always worked for himself. But he'd always had a full time job...It was more of like a passion for him to do it.
And then last year we were working together at a store up at the domain and we decided to both leave and he was like, I think this is the time to maybe see if I can do this as a career. And I was like, okay we'll then I'll go get the job and I'll make sure we can stay alive. So he started this a year ago pretty much without me, and I said, okay we'll give it a year and if you do really well, we'll make it a business. If it doesn't do so well, then you've gotta go get a job.
(J) And I was like that's fair. (K) So he did pretty good so we just decided, okay here's the year mark, let's do it!
And we've worked together in the past and we just work really well together. Some couples can't, but luckily we can. So I kinda help him in the areas that he needs help in (J) because i'm clumsy and a scatterbrain and he helps me in the areas I need help in. so I'm basically doing all the creative. I'm doing all the photo and video. She's helped me so much with like the business side like reaching out to people maintaining that communication because that's a whole other world for me, like I cant wrap my head around that.
WHAT'S YOUR FAVORITE PART ABOUT WORKING TOGETHER?
(K) I think just hanging out. (J) Yeah it’s like she said, not all couples can do it for sure and...I remember thinking that the first time we decided to work together at that store.
I was just like man how are we we gonna be around each other...(K) yeah I think its always nice to work with somebody like when you work alone, you get burnt out so its kinda nice to just work off each other. I can't do any of the editing but I can like sit there and sorta go, I think it'd be really cool if you did this and like we can kinda play off and brainstorm with each other and 100% it keeps the creativity strong a lot better having the second person there for the conversation.
WHAT IS ONE THING YOU WISH YOU KNEW BEFORE YOU STARTED YOUR BUSINESS TOGETHER?
(J) I wish I would've known it was literally more than just a full time job. I wish I would've known that I've always done this just as a side project, and this past year was just like such an eye opener to try to think of how much of a commitment it is of your life.
WHAT'S THE BIGGEST LESSON YOU'VE LEARNED?
(K) So I work in retail so this is huge for me. Customer relationship or client relationship. Its so big for me. If I don't feel like I'm being taken care of, that really bothers me. So that's huge for us. So when we started, it was like how can we be different? Sometimes when you work with creative agencies, its like alright we'll just provide the work for you and you can pay us, and we'll be done.
We always want to get to know the people that we're working with, so to me that's the biggest lesson. Just building those client relationships with people. Its a very intimate kind of work depending on what you're doing. We do a lot of brand films so brands are giving us their whole story of why they started this, and to hear the story and then to just be not be genuine about it, like I don't know.
(J) Yeah I think its very important (K) We get very invested (J) It's very important for us because we get hired to tell people's stories and at the end of the day if I'm not doing that then i'm just not doing my job you know.
SO WHAT DO YOU LOVE MOST ABOUT AUSTIN?
Probably the food. 100% percent. We're both food people. Also I never feel bored here. There's always something to do I never felt like this in Houston. Houston's so big, its like ginormous and you're always driving and Austin has this small little feel. It's got a small town charm and city aspect. Its a good balance of here and there. And Alamo Draft house we're big movie buffs.